Automated Product Description Generator

Our team of AI and machine learning experts enabled the modernization of the platform. Features we built include:

• AI-powered workflow that uses product metadata, images, and OpenAI to generate and update SEO-optimized product descriptions for the entire product library in the brand’s voice
• Using Natural Language Generation (NLG) models to automatically generate product descriptions from structured metadata such as product name, category, features, and benefits
• Training the NLG models with brand-specific writing styles, tone, and language to ensure consistency across all product descriptions, for multiple product types such as apparel, furniture, accessories, etc
• Incorporating image analysis and recognition to provide more accurate and descriptive product descriptions
• Implementing a data pipeline to extract, transform, and load product metadata into the workflow and push updated product descriptions to the eCommerce platform of customers.

The metadata associated with each product (e.g., product name, brand, features, specifications, etc.) was used to provide the AI model with the necessary information to generate the product description. The metadata can be fed into the model as input features and used to guide the generation of relevant and accurate product descriptions.

Product images were also used to provide additional information to the AI model. By analyzing the product images, the AI model can identify key features and attributes of the product and incorporate them into the product description.

We leveraged OpenAI – a powerful AI platform that can be used to generate high-quality natural language text. By integrating OpenAI’s language generation capabilities into the product description workflow, it is possible to generate product descriptions that are both accurate and engaging.

The product descriptions generated by the AI model were optimized for search engine optimization (SEO) by incorporating relevant keywords and phrases into the text. This can help improve the visibility of the product in search results and drive more traffic to the eCommerce platforms of customers. The solution automatically analyzed output for readability, originality, and SEO-friendliness.

Super charging the platform with AI capabilities provided several benefits such as:

• Significant time savings and reduced workload for content teams
• Consistent and high-quality product descriptions across the platform
• Improved SEO optimization and increased organic traffic from search engines
• Ability to quickly and easily update product descriptions as product details change
• Enhanced customer experience with more informative and engaging product descriptions